Our Strategy Workshop and Document is for businesses and brands who are ready to get deep into the ins and outs of their brand and come up with a masterplan of attack so that they can run their digital marketing channels like a pro.

Includes a 3 hour in-person workshop run by me in either my office or yours. During the workshop we run through a range of interactive activities to kick off the creative process and work together to put shape around your strategy and nut out exactly where we want to take it. 

After the session, Mia will collate all of the information covered to create a strategy document that that will cover the following areas:

Key objectives
Target audiences
Key messages
Tone of voice
Content pillars
Content funnels
Platform breakdown
Video/image content strategy

You’ll be presented with both a print and digital copy of the strategy to keep and use forevermore!


 

Services

Digital Marketing Strategy and Workshop

Our monthly digital marketing reviews are perfect for business owners or people within a business running their own social media accounts and/or sending out their own eDMs. 

Our review and planning sessions include: 
- A custom, cloud-based content calendar template that we work to populate and plan from together

Plus, a one-hour monthly meeting where we: 
-Take a look back at the month that was and chat about what worked and what could have been better
-Look at the month ahead to map out content ideas and how best to implement them
-Work through any roadblocks you’ve had throughout the month
-Go over any relevant social media updates to make sure you’re ahead of the curve
-Train you how to use any social media features you may be unfamiliar with
-Set goals for your digital marketing that we can work towards achieving together
-Plus you'll have access to Mia via email throughout the month with any questions that may arise

The option to add additional consulting hours throughout the month for further assistance with implementation or special projects.

Monthly Digital Marketing Reviews

We offer social media management so that you can leave it to us to write your captions, determine the best time to post, schedule your content, reply to your comments and more so that you can sit back and watch the likes roll in.

Includes:
-Between 2 and 4 weekly scheduled posts on Facebook, Instagram and LinkedIn, (depending on content availability)
-Basic graphic design to create supporting content when necessary
-Monthly schedules created prior to posts going live so you can always provide feedback/approve them. 
-Creation of a live content calendar to get an overview of the coming months
-Boosting organic content if budget permits
-30 mins of community management/engagement per week 
-Monthly report focusing on the metrics that measure the success and impact of our content marketing strategy
-Fortnightly meeting to discuss ideas around social campaigns, run through our digital reports and discuss action items.

Social Media Management

If you’ve got a database full of people but no idea how to make the most of it, we’ve got you covered! Email marketing is a great way to convert, and we offer both design and copywriting to get emails that feel, sound and look like your brand into the inboxes of your current (or soon to be current) customers!

Includes:
-Assistance setting up email management program (MailChimp, Klayvio, Campaign Monitor etc.)
-Email strategy development
-Database maintenance, so that we’re sending to the people who want to receive our emails
-Regular meetings to discuss upcoming campaigns and email content
-Creation of a live email campaign calendar to get an overview of the coming months and plan ahead
-Custom email design using your branding
-Copywriting, including body copy, subject line, preview text etc.
-Email testing across devices and platforms to ensure the emails are sent and recieved as we intend them to be
-Scheduled sending of campaigns at optimal times
-Monthly performance report focusing on the metrics that measure the success and impact of email campaigns our email marketing strategy.

Email Marketing Management

As a certified word nerd, Mia loves cracking her knuckles and positioning her keyboard on just the right angle to sink her teeth into a juicy piece of copywriting. 

Whether it be a website or web page, brochure, booklet, email or e-Newsletter. Whatever you need words for, she’s ready to write them! 

We take on copywriting projects of various sizes and scopes depending on our capacity at any given time. All of our copywriting projects begin with us getting to know your brand as best we can, getting consolidated on your desired tone of voice, and the objectives of the project at hand. 

Copywriting